Freebie heaven: The Dukes Show 2017

Since we’re in the business of promotion, please forgive us for blowing our own trumpet here – the Dukes Show 2017 was a fantastic success!

Hundreds of merchandise buyers and marketing hotshots crowded into the Rich Mix arts venue in Shoreditch on June 14th to see what’s new in promotional merchandise. We were thrilled to welcome guests from some of the biggest blue chips in the country, including multinational banks, leisure brands and FMCG top dogs.

As promised, the Dukes Show was a frenzy of freebies – guests could barely fit all the free gifts in their free goody bags. Not any old bags either – bags printed there and then with a photo taken of guests in front of our colourful backdrop. (Or a snap from a recent Ibiza hen weekend – whichever was preferred.) Free drink bottles, pedometers, footballs, power banks, sun lotion and headphones were amongst the loot.

Our team went all out to make the show a fun and entertaining experience for all. Turns out you’re a competitive lot! The speed reaction game of Batak Pro got quite heated. Luckily there were free on-site shoulder massages on offer to chill out afterwards. You could also win a fitness tracker, just for walking around the show and posting some pics on Instagram or Twitter, tagging #DukesShow2017.

The purpose for many coming along was to see what’s new and hot off the press in promotional merchandise and corporate gifts. So we made sure to show you products with the wow factor. A stand out product was the Chilly’s Bottle – everyone loved the cool shape and sassy colours, and that’s before they found out that the double-wall vacuum technology actually keeps your drink cold for a full 24 hours.

If standard sunglasses are passé for you, we showed you Bluetooth sunglasses. If you’re tired of boring belts, we showed you belts made from reclaimed firehose by fashion brand Elvis & Kresse. You got to meet Kresse herself, the innovator interviewed by everyone from Harper’s Bazaar to the FT.

In keeping with our music venue, we showed you Boompods waterproof speakers, though the ideal setting to experience these would have been poolside in Portugal, not streetside in London E1.

All of the above can of course be branded, and we showed you clothing, office accessories, gadgets, luggage, cosmetics, confectionery and more with logos in place, together with demos including laser engraving.

The Dukes Show is a highlight of the year for us, meeting with all you lovely lot on one single day, and sharing our excitement about creative innovations just launched onto the market. Don’t miss it next year!